广告的力量—广告创意与设计
课程简介：本课程立足于交叉学科，将广告审美、广告创意、广告调研与设计实践相融合，是建立在设计艺术学、传播学、市场营销学等不同学科基础之上的课程。结合理论与实践，既注重学生创新性思维的开发、创意表达能力的训练，又培养学生实地操作与调查分析能力。
上海交通大学
萧冰
艺术
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