品牌与包装
课程简介：《品牌与包装》课程旨在对包装设计的营销策略和品牌塑造价值进行深入的探索和研究，使学生充分认识包装设计的内涵拓展，注重包装设计思维与表现。通过从品牌到包装设计的课题实践培养学生设计实战能力，从品牌策略角度理解实践包装设计，在品牌框架下，完成包装设计的全部过程。
山东工艺美术学院
赵志云
艺术
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