创新创业中的消费心理洞察
课程简介：一到“双十一”就“剁手”？“爱豆”代言的商品统统喜欢？吃火锅必点下火饮料？看到优惠券就忍不住下单？直播带货你都买？愿意为环保商品多花钱？……消费心理反映在消费现象上，它既是创新创业的基础，也是认知自我的途径。一起走进这门课，让我们从需要、感觉、态度、文化、群体等角度一起来洞察消费心理，提升消费素养，助力创业创新！
福建师范大学
莫莉
理学
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