会展概论
课程简介：本课程在会展专业人才培养中起到启蒙引导的作用，使学生初步掌握会展的内涵、特点、类型和组成；了解会展产业的发展历程，产业特点、经济效应及国际化特性等基础知识，为进一步学习会展专业的其他应用性课程打下坚实的基础。同时对非专业人士具有拓展大会展观念和普及会展知识的作用。
河北经贸大学
刘颖
经济管理
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