消费者行为学
课程简介：在巨变的移动互联网和大数据时代，如何观察消费现象从而洞悉消费需求？在激烈的商业竞争和动态的营销环境中，如何影响消费决策从而实施有效营销？在眼花缭乱的商品品牌和层出不穷的销售手段面前，如何做一个理性的消费者？有趣、有料、有用、有心的《消费者行为学》课堂，欢迎你的到来。
湖南大学
万炜
经济管理
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