数字经济时代的服务营销学
课程简介：知识经济时代，是数字经济的时代，更是服务经济的时代！伴随着人们对生活质量的追求，服务成为现代经济的重要支柱产业。 信息沟通、互动接触成为商业的核心要素。以人为中心的营销逻辑正备受关注。《数字经济时代的服务营销》紧跟时代脉搏，带你走入不同于有形产品的新领域，洞察服务消费的理念与逻辑！
山东财经大学
于仁竹
经济管理
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