农产品市场营销

课程简介:本课程是市场营销和农林经济管理专业培养中的必修核心课程,通过本课程的教学,使学生成为既有专业知识又有经济头脑,既懂技术又懂经营和管理基本知识的应用型、复合型人才。能够让学生了解我国主要农产品的供求状况,区域布局和营销特点,了解我国农产品营销理论研究中的前沿热点。

东北农业大学

张永强

经济管理

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