企业文化与商业伦理

课程简介:在企业成长和经营管理活动中,文化与伦理问题客观存在。企业文化和商业伦理已经成为现代企业管理的重要内容,卓有成效的企业文化与伦理管理能够为企业赢得竞争优势,它已成为一种无形资产。成功的企业都有优秀的企业文化和卓越的商业伦理;反之,失败的企业都存在着不良的企业文化和失范的伦理道德。

东北大学

王宝森

经济管理

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