科学营销：理念与方法
课程简介：本课程以经典的科特勒营销管理理论体系为基础，融合最新的学术研究成果、融合国内外成功企业的营销创新和实践案例；向中国企业的各级管理者们、企业员工、工商管理类的高校学生们，传达现代营销管理的“科学理念”与“科学方法”。
辽宁大学
袁少锋
经济管理
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