跨境电子商务概论（双语）
课程简介：二十大报告中指出，我国要推进高水平对外开放，加快建设贸易强国，推动共建“一带一路”高质量发展。跨境电子商务是新时代对外贸易发展的新模式、新进展。课程紧紧围绕跨境电商全链路知识体系，分为跨境电商的前世今生、运营之道、流量密码、物转星移、流通宝典、运筹帷幄、最佳实践，从跨境电商基础理论、平台运营、物流渠道、营销模式、数字金融、全球供应链角度诠释跨境电商的核心业态和商业实践。本课程提供跨境电商的中英文慕课视频，《跨境电商理论与实务》《跨境电商概论》等书籍，为跨境电商学习者提供参考。
浙江工商大学
伍蓓
经济管理
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