VUCA 时代的营销逻辑
课程简介：营销，不仅是学科,是专业,更是一种非常有用的思维方式的培养和塑造 。成功的营销是通过建立需求实现交换，个人和组织都会正式或不正式介入营销。在变幻莫测的VUCA时代，能够拯救我们的，不是见招拆招的短期对策和做法，而是意义恒久的基本原则。我们不仅要围绕顾客，掌握价值的创造、传递、传播、交换，同时，更需要理解它们之间的内在逻辑，构建营销的整体思维，从而培养适应新时代的营销技能和底层思考的能力。
江西财经大学
钟岭
经济管理
emotion tags :
enjoyment
Course Evaluation
Course Evaluation Aspects Analysis
Multi-Dimensional AnalysisLoading Course Evaluation Aspects Analysis Data...
No Valid Course Evaluation Aspects Analysis Data Available
When there is enough evaluation data, we will show you a detailed course evaluation aspects analysis chart
Show the evaluation of the course in different aspects, and the higher the value, the better the evaluation in that aspect. Through multi-dimensional analysis, you can get a comprehensive understanding of the performance of the course in different aspects.